The Developing Field of Search Engine Reputation Management
Estimates show that around 90% of customers use search engines to find sites. The search engine results page is the digital front page for your company. Be mindful that the good and the bad search engine listings are noticeable to your potential customers and affect credibility and buying decisions.
What can you do if negative info relating to your business appears in the search results? You may wish to think about Search Engine Reputation Management (SERM).
SERM combines reputation management with good SEO practices. Consider it as a mix of PR with technical skills. Getting multiple high rankings and therefore excellent publicity is the goal, which will in turn push bad publicity down the list and out of consumers' view. Consumers hardly ever view more than two pages of search engine results for any search.
Business produce a big quantity of compelling written content such as press releases, articles, reviews, case studies, white documents, and so on. Typically, this information is not published on a company's site nor optimized in a search friendly way. For that reason it is mostly not indexed or listed by the search engines.
The objective of SERM is high rankings and indexing in the search engines for all corporate interactions and press releases. The outcome is an increase in your general web presence which will knock unfavorable listings from the top areas of the search engine rankings.
You strive to construct credibility on your own and for your customers. SERM allows you to safeguard and manage these reputations by being actively associated with the results of search engines.