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You are probably aware that Google is a "search engine", that almost 90% of the internet searches in the world are done through Google. If you are a literature savvy, you probably know that the term "to Google" became part of the English language, as in "she googled to find the most famous places". And if you are really, really on top of things like all trivia and have linked Wikipedia as your browser's opening tab page, you might even know that the name "Google" is a play on the word "Googol", which was coined by young Milton Sirotta, the bright nine-year-old nephew of renown U.S. mathematician Mr. Edward Kasner in the year 1938, to refer to the number represented by 1 followed by one hundred zeros.
Some odd "Glossary of SEO terms" (SEO) defines the Everflux or Google Dance as "An anomaly by which pages can rapidly appear and then vanish in Google page rankings. Typically strikes freshly included web pages." Basically, Everflux also called as Google Dance in recent times refers to the constant algorithmic alteration in Google's online search engine Outcomes Pages (SERPs), while Google constantly scours the web searching for "minty fresh" material, changing their index accordingly.
In plain English, periodically, ranks increase or down randomly, link popularity is entirely lost, pages that have been indexed for many years simply vanish and are no place to be discovered in Google and other comparable Outer Limits phenomena. Most people, whose earnings depend proportionally on their possible customers' capability to find them by means of a Google search, might think their company is damaged, they are ruined, and I can plainly see why.
According to online forums at Webmaster World, the first sightings of the phenomenon happened in July 2002. Later on that year, the following speculation on Everflux emerged: "Last but not least, they could be working on the index, rolling indexes back, switching parts of the index, backing up parts of the index, rewording some angering part of the index, deleting parts of an index - or a wide range of other actions or problems that just Google might know about."
My advice on our fresh crawl is to view it as a nice "bonus" on top of Google's deep index. Users can always search our full index, but sometimes we can serve up even fresher pages as an extra nicety."
Google introduced a "fresh crawl" process to make their outcomes as pertinent and as fresh as possible. It runs every day. The function of the everyday fresh crawl is to upgrade Web pages in the index that change regularly. This enables Google to supply outcomes that are current with existing events.
Google also does one major update per month, which generally begins anywhere from around the 19th or 20th of the month to approximately the 28th of the month. Once the update has been completed, the new data migrates to Google's partner sites. The main reason for the fluctuation is that Google employs several sites that have to be synchronized (in popular terms). The routine month-to-month crawl happens at various times for various website. The outcomes of this crawl are usually reflected at the time of the following upgrade.
For a variety of months, beginning early summer season 2002, spider managed changes and sites have been observed to be going on all month, in between the routine monthly updates. This came to be called Everflux which is what Google Dance is today, and represents Google's continuing desire and efforts to keep their search appropriate, of high quality, and "minty fresh."
Everflux or Google Dance is another evolutionary step in the process of offering the most current and appropriate photo of the web to the public. Google is contributing to their worth as a search tool by providing their index some of the same qualities as what is being indexed. That is, the more adaptable and fluid an index of the web is, the more properly it will have the ability to reflect the fluid and versatile nature of the web.
These of you who analyze web logs probably notice that traffic rises for certain search terms on specific days. For instance, say you develop a page on the web (or as the more youthful generation refers to it nowadays - you make a blog entry) about a film which is just coming out on DVD and the "fresh crawl" day-to-day procedure sees your site and makes note of it. Because of its importance in time (overly simplified: sort outcomes by page rank and date), your page reaches the top of the SERPs for a few days. Eventually, however, the story falls off your homepage and is replaced by another story about another motion picture which is soon gobbled by Google's robot. On the other hand, the enduring sites relating to that particular film regain their dominant positions in the SERPs. This is Everflux or Google Dance in full action.
Google has very recently like it always does performed an update to their software, dubbed "Jagger". It appears that "Jagger" affected Everflux or Google Dance, but things started to slow down. I believe this is happening as planned because Google has put more emphasis on popularity on the basis of on one way links.
The ethical of the "Jagger" upgrade story? Make sure that you do not follow the trends and the top new found ranking factors of the search engine algorithm. If you have all your eggs in one basket, I guarantee you, Google is sure to journey you up eventually. Diversification should always be the key to success in your ranking efforts and generally as a basic rule, try to follow the very basic aspects that webmasters have been hearing since the beginning of the web: design your website for users, not for Google and not for robots. Ensure every page has a distinct title (you know the tag), do not put a Google of keywords in the title, simply one or a few that show the material of that page. Ensure every page has different content and different title. The majority of us, myself included, get lazy or just copy and paste pages and forget to change the title - Google's software application sees all that and does not forgive.
Make use of the old-fashioned but ever versatile tag that is the "Header" tag. Google considers it to be respectful to have paragraph headings. Do not utilize images for titles, or anything text. Google does not appreciate your images and does not consider a page loaded with images to be helpful - they put a lot of focus on good old text. Utilize the description tag (check out Meta Tags if you do not understand what I'm speaking about) and the keyword tags. Do not keyword-spam, do not use gateways, do not conceal text (you know, white text on white background). Basically, play great, a-la late 90s pure HTML websites. If all this is too complex, work with a SEO consultant at the minimum. An example is the stock market. If you understand what you're doing, you understand what you're doing - essentially, you follow the guidelines and play great. If you don't know what you're doing, yes you can dabble, but many people have an advisor to avoid the ups and downs of the market shift. In the Google world terminology, this shift is termed as Everflux and widely come to be known as Google Dance in recent years.
Even if you don't own a blog or you are not involved in design or not interested to own a website, it's interesting to see how all the information collected by humanity over centuries is put into place inside a so called index of indexes. It is interesting to see and a little difficult to grasp how the exponential constant increase in information that has to be indexed presents real challenges to a process that started as a mere science experiment and evolved into a cultural phenomenon. It is also very interesting to see how the people involved with this work and are at the steering wheel deal with such challenges and the creative solutions they come up with in order to tame the information overload monster that can literally eat it all, if unleashed.
Now if you do own, operate, design websites and if you’re paying bills on time process depends on the above mentioned process, it can be really frightening, as incertitude is always the main enemy of all kinds of happiness as we know it. The advice we get most often from the most famous and renowned gurus (found in forums postings, of course) unanimously suggest the following: "don't go hacking your pages to bits on account of Google's Everflux or Google Dance." To simply put in other words, it's not something so threatening to freak out about, but it's still something a well rounded webmaster should understand. As always, I believe and it is a fact of life that while you might not be able to control a process all the time, your happiness will benefit dramatically from just the mere idea of fairly understanding that process. If you can't beat it, join it - in other words, learn how to understand it and live with it.
Someone should really write a book entitled The Dancer's Guide to understanding Google and start it with an excerpt from Google's own "Information for Webmasters" resource: "Don't Panic." Just do the normal things you should do:
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