What is search engine optimization or SEO?
Creating a web post or a web page keeping in mind all the factors used by search engines like Google or Yahoo to decide page rank and thereby search position on index pages is called search engine optimization or SEO.
What is on page SEO?
Implementing the factors used by search engines to decide page rank and subsequently search page index position within the web post or web page is called on page SEO. Examples of some factors: original content, title, description, headings, etc.
What is off page SEO?
Implementing the factors used by search engines to decide page rank and subsequently search page index position outside the web post or web page is called off page SEO. Examples of some factors: external links, social media signals, promotions, etc.
What Is PR, PA, DA, DR, AR, Alexa Rank
Besides Google there are other firms like Moz, Ahrefs, Alexa, etc. that use hundreds of factors to determine the worthiness of a website or a web page. Factors like domain age, protocol, quality of content, number of posts, number of external links, etc. are used in the evaluation. This worthiness is indicated in the form of a numerical value. This value is instrumental in deciding search page positions. This is done by running software programmes called algorithms. Google uses the ranking metric PR, Moz uses the ranking metrics PA and DA, Ahrefs uses the ranking metric AR and DR while Alexa uses the ranking metric called Alexa Rank.
What is algorithm?
A software program used to evaluate web posts or web pages based on a set number of predefined factors or parameters and give them a numerical assessment value is called algorithm. This numerical assessment value is used to decide search page positions.
What is Page Rank or PR?
It is a value that is given to a web post or web page by Google based on evaluation of many predefined factors. This is indicated by a value ranging from 1 to 10. The algorithm used to measure PR was developed by Larry page and hence the name. Presently this value is not made public by Google.
What is Page Authority or PA?
Moz uses hundreds of internal and external factors of a web post or web page to evaluate its worthiness. This is called page authority or PA. This is indicated by a value ranging from 1 to 100.
What is Domain Authority or DA?
Moz uses hundreds of internal and external factors to evaluate the worthiness of the whole website. This is called domain authority or DA. This is indicated by a value ranging from 1 to 100.
What is Domain Rating or DR?
Ahrefs uses hundreds of on page and off page factors to evaluate the worthiness of the whole website. This is called domain rating or DR. This is indicated by a value ranging from 1 to 100.
What is Ahrefs Rating or AR?
A rating is carried out based on the domain rating or DR of all websites. This is indicated by a value ranging from #1 onwards. There can be only one website at a particular position. For example Facebook is at #1 position, Twitter at #2 position, Youtube at #3 position and so on. It is impossible to beat the top rankers but there is a daily fluctuation at the lower levels. If one website gets an increase of one position it means the rest below it shift one position lower.
What is Alexa Rank?
Alexa uses a similar rating concept as Ahrefs as explained in the previous paragraph. This value is called Alexa rank.
What is search page index?
Search engine robots or software programs continuously collect information of all sites and all activity on the internet. This information is stored and an index is prepared for its easy retrieval. This index is called search page index. Example of index: If you want to find a particular matter in a book you will search in the index which is prepared to make things easier and faster.
What is search page position?
When a query is placed in the search box of a search engine like Google a list of web posts or web pages is displayed on a page. The position occupied by a post or page is called the search page position. The position may be on the first page of the search results or subsequent pages. Unlike PR or PA no two posts or pages with similar content can have same search page position. This position is not permanent and keeps varying based on the evaluation vis-a-vis the posts or pages on other sites with similar content.
What is Organic Traffic?
The visitors or traffic that come to a website using search pages of the search engines like Google or Yahoo is called organic traffic.
What is Inorganic Traffic?
The visitors or traffic that come to a website from sources other then the search engines is called inorganic traffic. These sources can be social media platforms, other websites or even advertisements.
What is a domain? What is a domain extension? What is an URL?
A domain is a virtual office or shop where all your web resources or assets are stored. Each domain has a unique web address called URL using which the resources can be accessed by the internet users. A domain name has an extension connected to it by a dot and is called the domain extension. Domains may have different extensions but no two domains can have same address. A protocol is prefixed to the domain address to indicate its safety level for the user. The plain http:// protocol is unsafe but https:// is safe. Example: vizmit.com is a domain with the name vizmit and a domain extension of .com and the URL is https://vizmit.com
What Is White Hat SEO?
Search engine optimization done using methods that are acceptable to search engines is called white hat SEO. Here whatever is accessible to the search engine is also accessible to the visitor.
What Is Black Hat SEO?
Search engine optimization done using methods that are not acceptable to search engines is called black hat SEO. Using tricks to show one type of content to visitors and something else to search engines is one example of black hat SEO. This can be done by giving texts the same color as the background color or some other way. Blatant manipulations like this can get a very negative response from search engines.
What Is Grey Hat SEO?
Doing search engine optimization using methods that are on the border line or fringes of white hat SEO and black hat SEO is called grey hat SEO. The methods used may not be treated as serious offences or manipulations. Flirting with grey hat SEO in a professional manner can lead to advantages.