What is search engine optimization or SEO?
Creating a web post or a web page keeping in mind all the factors used by search engines like Google or Yahoo to decide page rank and thereby search position on index pages is called search engine optimization or SEO.
What is on page SEO?
Implementing the factors used by search engines to decide page rank and subsequently search page index position within the web post or web page is called on page SEO. Examples of some factors: original content, title, description, headings, etc.
What is off page SEO?
Implementing the factors used by search engines to decide page rank and subsequently search page index position outside the web post or web page is called off page SEO. Examples of some factors: external links, social media signals, promotions, etc.
What is Page Authority or PA?
Google uses hundreds of internal and external factors of a web post or web page to evaluate its worthiness. This is called page authority or PA. This is indicated by a value ranging from 1 to 100.
What is Page Rank or PR?
It is a value that is given to a web post or web page based on evaluation of many predefined factors. This is indicated by a value ranging from 1 to 10. This value is instrumental in deciding search page positions. The algorithm used to measure PR was developed by Larry page and hence the name. Presently this value is not made public by Google.
What is algorithm?
A software program used to evaluate web posts or web pages based on a set number of predefined factors or parameters and give them a numerical assessment value is called algorithm. This numerical assessment value is used to decide search page positions.
What is search page index?
Search engine robots or software programs continuously collect information of all sites and all activity on the internet. This information is stored and an index is prepared for its easy retrieval. This index is called search page index. Example of index: If you want to find a particular matter in a book you will search in the index which is prepared to make things easier and faster.
What is search page position?
When a query is placed in the search box of a search engine like Google a list of web posts or web pages is displayed on a page. The position occupied by a post or page is called the search page position. The position may be on the first page of the search results or subsequent pages. Unlike PR or PA no two posts or pages with similar content can have same search page position. This position is not permanent and keeps varying based on the evaluation vis-a-vis the posts or pages on other sites with similar content.
What is a domain? What is a domain extension? What is an URL?
A domain is a virtual office or shop where all your web resources or assets are stored. Each domain has a unique web address called URL using which the resources can be accessed by the internet users. A domain name has an extension connected to it by a dot and is called the domain extension. Domains may have different extensions but no two domains can have same address. A protocol is prefixed to the domain address to indicate its safety level for the user. The plain http:// protocol is unsafe but https:// is safe. Example: vizmit.com is a domain with the name vizmit and a domain extension of .com and the URL is https://vizmit.com
What is Domain Authority or DA?
Google uses hundreds of internal and external factors to evaluate the worthiness of a website site. This is called domain authority or DA. This is indicated by a value ranging from 1 to 100. Factors like domain age, protocol, quality of content, number of posts, external links, etc. are used.